Strategy, Design, Art Direction, Copywriting, Motion Graphics, Video Production, Broadcast TV

Hyundai Ten Years Print Lrg

The brand reset that became a sales reset

Hyundai couldn’t shake its decades-old poor perception despite being ranked above Honda and Toyota in overall quality. In focus groups, people said they'd pay double for a Hyundai when the badge wasn’t revealed. Clearly, a brand reset was in order. The wildly successful campaign quickly put Hyundai in a sales leadership position when almost all other car companies were having their worst years ever.

Hyundai Themselves Print Ad
Hyundai Ego Print Ad
Hyundai Statue Print Ad
Hyundai Love Letter Print Ad