New Amsterdam

Client
New Amsterdam Vodka

Role
Strategy, Design, Art Direction, Copywriting, Broadcast TV

Going out is your civic duty

Gallo’s new vodka was ready for it’s debut. But how do you position a new spirit in a saturated market? The answer was on the bottle. New Amsterdam is every city, every town. And when you’re in your twenties it’s your duty to go out and enjoy the place you live. New Amsterdam quickly became the third-highest selling vodka.

new amsterdam hero
new amsterdam subway posters
New Amsterdam It

Slavery Footprint

Reebok
Rumpl
One blade
Symantec Brand
Google Pizza
Hyundai
iMeet
New Amsterdam
Slavery Footprint
Symantec F1
Reebok
Rumpl
One blade
Symantec Brand
Google Pizza
Hyundai
iMeet
New Amsterdam
Slavery Footprint
Symantec F1