New Amsterdam Vodka

New Amsterdam Vodka

Strategy, Design, Art Direction, Copywriting, Broadcast TV

Going out is your civic duty

Gallo’s new vodka was ready for its debut. But how do you position a new spirit in a saturated market? The answer was on the bottle. New Amsterdam is every city, every town. And when you’re in your twenties it’s your duty to go out and enjoy the place you live. New Amsterdam quickly became the third-highest selling vodka in the US.

new amsterdam hero
new amsterdam subway posters
New Amsterdam It

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