Strategy, Design, Copywriting, Video Production, Broadcast TV, Billboards

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Nature is calling, but so is your bed

Rumpl is the blanket for anywhere. Attached to your mountainside campsite, in your surf bag, on your couch. Rumpl asked DIKO to help plan their world domination. The fun category of outdoor sports seemed to be sorely lacking the fun advertising part, so we developed an outdoor campaign for key markets as well as commercials to run nationally. While sales went up, the effort legitimized Rumpl with their many budding brand partnerships.

Naturally, There was an outdoor campaign

We rolled out Rumpl's first billboards in Portland, OR. Their hometown seemed like a perfect location for a launch. With that success in awareness and sales, advertising in other markets such as Denver and Salt lake City followed.

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