Hyundai

Client
Hyundai
Role
Strategy, Design, Art Direction, Copywriting, Motion Graphics, Video Production, Broadcast TV

Hyundai couldn’t shake its decades-old poor perception despite being ranked above Honda and Toyota in overall quality. In focus groups, people said they'd pay double for a Hyundai when the badge wasn’t revealed. Clearly, a brand reset was in order. The wildly successful campaign quickly put Hyundai in a sales leadership position when almost all other car companies were having their worst years ever.

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Reebok
https://videos.ctfassets.net/p4c5uwqkh8rt/1z107KNkBIinXwFr4SqV1s/dfcd61e7360d254284078fa3027c8dbc/reebok_hero_video_.mp4
Rumpl
https://player.vimeo.com/progressive_redirect/playback/796972631/rendition/720p/file.mp4?loc=external&signature=ce0e36d114a5394a71975ec862258ad2303aeb93bbec51b9dec115da8586ba49
Symantec Brand
https://player.vimeo.com/progressive_redirect/playback/799811847/rendition/720p/file.mp4?loc=external&signature=881e38e257fe969c2019d0e46fa756cab2fc95bf50993e94ea6c973bfffd1528
WARRIORS
https://player.vimeo.com/progressive_redirect/playback/899968083/rendition/720p/file.mp4?loc=external&log_user=0&signature=fd1d5fd6dbeaf99f000ba90b6ba38f77cb3c3da9aadbec8ae51b034dd91c0877
FASTLY
https://player.vimeo.com/progressive_redirect/playback/906074449/rendition/720p/file.mp4?loc=external&log_user=0&signature=b00c8969442c55f44b5c7b83d9edd58ad6e883a7b63aad8da6f75da9c8173a14
Google Pizza
https://player.vimeo.com/progressive_redirect/playback/796981165/rendition/720p/file.mp4?loc=external&signature=c7ad4e3c378c3b440fd899b30f224a1403adfa87bac7cc8ebdce88e485ae523a
iMeet
https://player.vimeo.com/progressive_redirect/playback/796986121/rendition/540p/file.mp4?loc=external&signature=ee02a9b026b8e6f82d2eabe83170e7eb31443a6272d74a84789b5bfb6b05a6de
New Amsterdam Vodka
https://player.vimeo.com/progressive_redirect/playback/799811842/rendition/720p/file.mp4?loc=external&signature=0dd824ba1f2c3c1412e530732089a8c13e3816083dc829fdf88c11b8fd979b06
Slavery Footprint
https://player.vimeo.com/progressive_redirect/playback/799811840/rendition/720p/file.mp4?loc=external&signature=498e23c28f12767df8257c2e7bf477f8df479bbd2c5aff95e8568c72f7e1d3ee
Symantec F1
https://videos.ctfassets.net/p4c5uwqkh8rt/3gJ3GaHkS1gemvpLnZYbfg/69eae99a92ac242ad86c207dcc18e072/Symc_F1_Hero_V2-1.mp4
Amazfit
https://videos.ctfassets.net/p4c5uwqkh8rt/2KU7sDtrCxjShOeJSStX5w/38b20f808e1b3058b2923b90a20571d1/Amazfit_Hero_Video.mp4
*WOW*
COOL